Evidence. Insight. Impact.
I'm Farah Ibrar, a data scientist at dunnhumby with an academic foundation in Biomedical Sciences and Immunology. I began my journey in research, but my passion for evidence-based problem solving led me to the world of data science. Transitioning into this field, I bring an interdisciplinary perspective that blends scientific rigor with commercial insight, underpinned by a strong attention to detail and a strategic, problem-solving mindset.
I specialize in predictive modelling, statistical analysis, natural language processing (NLP), and machine learning. I'm also passionate about building clear and compelling data visualizations and dashboards using Tableau and Python, helping data communicate insights in a way that's accessible and impactful. For me, data isn't just about numbers; it's about communicating insights that drive decisions.
I'm deeply interested in data-driven storytelling that informs strategic direction, whether it's customer segmentation, propensity modelling, or campaign evaluation. My goal is to surface insights that matter, especially in the context of customer behaviour and commercial outcomes.
Explore real-world solutions I have built.
A statistical method to identify anomalies in your data using quartiles...
Read moreimport numpy as np
def detect_outliers(data):
q1, q3 = np.percentile(data, [25, 75])
iqr = q3 - q1
lower_bound = q1 - 1.5 * iqr
upper_bound = q3 + 1.5 * iqr
outliers = [x for x in data if x < lower_bound or x > upper_bound]
return outliers
This algorithm identifies anomalies using statistical properties:
I embrace a healthy, dynamic lifestyle and thrive on continuous learning and new challenges. Motivational quotes keep me focused and driven, fueling my passion for growth and self-improvement.
Multilingual
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